News
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Did You Know? The Future of Beauty Is in Southeast Asia — Will Indonesia Lead the Way?
The beauty and personal care market in Southeast Asia is entering a golden era of growth — and Indonesia is poised to play a defining role. Fueled by rising disposable...
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Did You Know? Market Entry Isn’t Enough — Strategic Marketing Is What Drives Beauty Brand Success in Indonesia!
With projected revenues hitting USD 9.74 billion and an expected 4.33% CAGR (2025–2030), Indonesia stands as one of the most dynamic beauty and personal care markets in Southeast Asia. But...
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Did You Know? The Rapid Growth of Indonesia's Beauty Market Comes with Unexpected Challenges!
Indonesia’s beauty market is booming and attracting global brands, but success comes with challenges like intense competition, strong local brand preference, and diverse consumer needs. Serious issues such as the...
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Did You Know? The Digital Age is Transforming Indonesia’s Beauty Market!
Indonesia’s beauty industry is rapidly transforming through digital innovation. With over 170 million internet users, platforms like Shopee, TikTok Shop, and Tokopedia are making beauty shopping easier and more personalized...
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Why Water-Based Sunscreen Should Be Your Go-To Choice
When it comes to choosing the right sunscreen, SPF isn’t the only important factor—texture matters, too. Water-based sunscreens provide powerful protection without the heavy or greasy feel of traditional formulas....
