As Indonesia's beauty industry evolves, digital innovation leads the way ✨ With over 170 million internet users, more Indonesians are embracing online shopping for easy access to products and personalized AI recommendations, driven by platforms like Shopee, TikTok Shop, and Tokopedia.
Social media is also revolutionizing the beauty market, with 191 million users (73.7% of the population) driving trends and influencing purchases through beauty influencers. Instagram and TikTok make it effortless for Indonesians to shop directly, with live streaming and time-limited discounts further fueling impulse buying 🛍️
Beauty apps in Indonesia, like Female Daily and SOCO by Sociolla, are shaping the beauty market. From skincare diagnostics and product reviews to makeup tutorials, these apps help consumers find the right products. Virtual try-on features, such as AR makeup and skin analysis tools, enable Indonesians to make confident, personalized purchasing decisions.
Digitalization is transforming consumer behavior in Indonesia's beauty market, giving beauty brands the opportunity to tap into the rapidly growing digital ecosystem to drive growth and boost customer engagement!
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