Indonesia's beauty market is rapidly growing, attracting global brands 🌎 However, this growth comes with challenges, including fierce competition, a preference for local products, and a wide range of price points. Additionally, Indonesia's diverse population, with its varying skin types, tones, and concerns, adds complexity for brands aiming to succeed in this dynamic market.
Beyond these challenges, serious issues affect both local and global brands. Illegal beauty products from other countries, are circulating without BPOM (National Agency of Drug and Food Control) registration and products containing harmful ingredients have an economic impact totaling more than IDR 8.91 billion. Overclaiming by beauty products is also on the rise🧴💄BPOM has warned that violators could face up to 12 years in prison, fines of up to Rp5 billion, and product recalls.
As Indonesia's beauty market expands, global brands must align with local regulations and preferences📄BPOM ensures products meet safety standards, protecting consumers from harmful ingredients. For international brands, compliance builds trust and drives success. With growing demand for clean, safe beauty, offering registered, chemical-free products gives a competitive edge.
In short, innovation and compliance are the keys to thriving in Indonesia’s rapidly growing market.
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