At this year’s BeautyFest Asia (BFF), we proudly showcased two international gems that perfectly align with Indonesia’s growing demand for premium yet approachable beauty and wellness.
- Dicora Urban Fit – Straight from Spain, Dicora is all about skincare with a lifestyle twist. Known for its colorful body lotions, shower gels, and hand creams, the brand embodies a vibrant urban, wellness-driven image that resonates with today’s active, youthful generation. It’s skincare that doesn’t just nourish the skin, but also fits seamlessly into a modern, stylish routine.
- Pasta del Capitano – With over a century of Italian heritage since 1905, Pasta del Capitano redefines oral care with elegance. From whitening solutions to sensitive-care formulas, its premium range combines trusted tradition with innovation. Wrapped in sophisticated packaging, it’s more than just toothpaste – it’s a statement of care and refinement.
At BFF, we wanted more than just a booth — we wanted to create an experience. That’s why our space was designed as “The Bathroom Edition”, turning a simple brand showcase into an immersive lifestyle moment.
- Visitors could literally start fresh by trying Pasta del Capitano toothpaste at our brushing corner. It wasn’t just product sampling — it was about letting people feel the clean, premium quality instantly. Oral care is often overlooked in beauty conversations, so this activation put it right in the spotlight.
- Inspired by the joy and wellness vibe of Dicora, we created a playful “bath” filled with colorful balls. It brought the fun, Instagram-worthy energy
When Stars Drop By: Rafi Ahmad at Our Booth
One of the highlights at BFF was when Rafi Ahmad, one of Indonesia’s most influential celebrities, stopped by our booth. With over tens of millions of followers across social media and a strong reputation as a trendsetter, his presence created an immediate buzz.
For us, this moment was more than just star power — When someone like Rafi, who is constantly surrounded by global and local lifestyle brands, chooses to engage, it signals that we’re creating the right kind of excitement and visibility.
As a beauty platform, we’re thrilled to see our efforts not only attracting premium consumers but also influential figures who amplify our brands’ stories. These moments don’t just build awareness — they validate that we’re on the right path in positioning Dicora and Pasta del Capitano within Indonesia’s premium beauty and lifestyle scene.
resonated well with Gen Z and Millennial audiences.
